Track Your Competitors with Insyte's Competitive Intelligence

Why Competitive Intelligence Matters

In B2B sales, knowing what your competitors are doing is just as important as knowing your prospects. Insyte's Competitive Intelligence feature gives you real-time visibility into competitor activity.

Key Features

Competitor Watchlist

Add competitors to your watchlist and get notified when:

They raise funding or announce financial news
Key personnel changes occur (new hires, departures)
They expand into new markets or launch new products
Their hiring activity spikes (a sign of growth or new initiatives)

Market Landscape View

See how your competitors stack up across key metrics:

Employee count and growth rate
Funding history
Geographic presence
Technology stack

Battle Cards

Use the AI Research Agent to generate competitive battle cards:

Strengths and weaknesses vs. each competitor
Common objections and responses
Win/loss patterns
Differentiation talking points

How to Set It Up

Go to Competitive Intelligence in the sidebar
Search for and add your key competitors
Configure your alert preferences
Start receiving insights

Pro Tips

Add 5-10 competitors to get a comprehensive market view
Review weekly — Set a calendar reminder to check competitive alerts
Share with your team — Use insights in sales meetings and strategy sessions
Update quarterly — Add new entrants and remove irrelevant competitors