7 Cold Email Templates That Actually Get Replies
Why Most Cold Emails Fail
The average cold email response rate is just 1-5%. The biggest reasons? Generic messaging, no personalization, and irrelevant timing. Insyte can help you fix all three.
Template 1: The Research-Led Opener
Subject: Quick question about [specific initiative]
Hi [Name],
I noticed [Company] recently [specific trigger event from Insyte — e.g., "expanded into the UK market" or "raised a Series B"]. Congrats!
We help companies like yours [specific value prop]. I'd love to share how we helped [similar company] achieve [specific result].
Worth a 15-min chat this week?
Why it works: Shows you've done your homework using real buying signals.
Template 2: The Competitor Angle
Subject: How [Competitor] is approaching [topic]
Hi [Name],
I was researching [industry] and noticed that [competitor] recently [competitive insight from Insyte]. Thought you'd want to know.
We work with [X] companies in [industry] to [value prop]. Happy to share what we're seeing in the market.
Open to a quick call?
Why it works: Competitive insights are always attention-grabbing.
Template 3: The Mutual Connection
Subject: [Mutual connection] suggested I reach out
Hi [Name],
[Mutual connection/similar company] has been using our platform to [result]. Given [Company]'s focus on [area], I think there could be a fit.
Would you be open to exploring this?
Tips for Higher Response Rates
- Personalize the first line — Use Insyte's company data for specific, relevant openers
- Reference buying signals — Mention funding, hiring, or expansion activity
- Keep it short — Under 100 words for the first email
- Follow up 3x — Most replies come from follow-ups, not the first email
- Send Tuesday-Thursday — Avoid Mondays and Fridays for better open rates