Building an Effective Competitive Watchlist

Why You Need a Competitive Watchlist

Understanding your competitive landscape isn't a one-time activity — it's an ongoing process. Insyte's Competitive Intelligence feature makes it easy to stay informed.

Step 1: Identify Your Competitors

Start by categorizing your competitors:

Direct Competitors

Companies that offer a similar product to a similar market. These are your primary watchlist targets.

Indirect Competitors

Companies that solve the same problem differently. They may not compete head-to-head but can win deals.

Aspirational Competitors

Larger companies in adjacent markets that could enter your space.

Step 2: Set Up Your Watchlist

In Insyte, add each competitor to your watchlist:

Search for the company
Click "Add to Watchlist"
Configure alert preferences (email, in-app, or both)

Step 3: Monitor Key Signals

Watch for these competitive signals:

Hiring activity — New roles may signal new products or market expansion
Funding rounds — Capital injection often precedes aggressive growth
Leadership changes — New executives may shift strategy
Product launches — New features that overlap with your offering
Partnerships — Strategic alliances that change the competitive dynamic

Step 4: Turn Insights into Action

For each competitive insight, ask:

How does this affect our positioning?
Should we adjust our messaging?
Are there new objections to prepare for?
Does this create an opportunity for us?

Step 5: Share with Your Team

Competitive intelligence is most valuable when shared:

Brief your sales team in weekly meetings
Update battle cards with fresh insights
Share relevant alerts with marketing for content ideas